Expert tips
Simpleman Digital Marketing Blog

Author pages aren't just biographies—they're the digital foundation of your business credibility. When we work with local businesses, we often find they overlook this powerful tool that sits at the intersection of brand identity and search engine trust signals. Google evaluates content based on EEAT—that's Expertise, Experience, Authority, and Trust. Your author pages directly influence how your business performs across all four of these critical factors. For local businesses competing in crowded markets, this isn't just a nice-to-have feature; it's essential infrastructure.
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