Your Small Business Needs Google SEO To Compete in 2023. (5 reasons)

SEO, or Search Engine Optimization, is the practice of making your business and website more visible to potential customers through organic (i.e. FREE) search results on search engines like Google.

Google SEO (sometimes known as Local SEO) is incredibly important for small businesses. It could be argued that SEO is more important for local small businesses (SMBs) than any other type of business. That's because SMBs generally have smaller budgets and can't afford to waste money on expensive websites or marketing strategies that don't work. They also can't afford to make mistakes when it comes to SEO since even a small mistake can have a big negative impact on their bottom line.

Good Local SEO can be the difference between your website appearing on the first page of search results or the tenth. And since most people don't bother to look past the first page, small businesses need to prioritize SEO in their marketing efforts to get on page 1.

There is a popular joke in the marketing community that says the best place to hide a body is on Page 2 of Google since it is the last place anyone will look. This joke is rooted in truth since the first page of Google gets 91.5% of all organic traffic while the second page only gets 4.8%.

This stat should be enough to convince any small business owner that they need to invest in SEO if they want to get more website visitors and customers. But if that's not enough, here are:

5 Reasons Why Your Small Business Needs Google SEO

Reason #1:

To Get Found Online 🔍

Most people don't look past the first page of search results. The first reason why every small business needs Google SEO is that it allows them to get found online by potential customers who are looking for their products or services. It's estimated that there are over 3.5 billion searches conducted on Google every day, which means there's a huge opportunity for small businesses to get in front of their target audience if they're optimized for the right keywords. 

As we mentioned above, good SEO is essential for small businesses because it determines whether your website appears on the first page of search results or the tenth. And since most people don't bother to look past the first page, your website must appear as close to the top of the list as possible.

Reason #2:

Good SEO leads to more traffic and more customers.

More visibility = more traffic = more customers. It's that simple. The higher your website ranks on a search engine, the more likely people are going to find it – and if they like what they see, they're likely to become customers.

Of course, getting more traffic to your website is only half the battle. Once you've gotten people to your site, you need to make sure they stay there long enough to learn about your products or services and consider becoming a customer. That's where SEO comes in again.

Reason #3:

Good SEO helps improve your website's usability.

One of the goals of SEO is to help make your website as user-friendly as possible. That means improving things like your site's navigation, design, and overall functionality. All of these factors play a role in how long people stay on your site and whether or not they become customers.

Reason #4:

To Build Trust and Credibility 

Good SEO can help you build credibility and trust with potential customers. We all know that we're more likely to do business with a company that we trust and feel confident in its ability to deliver on its promises. And one of the best ways to build trust with potential customers is to show up in search results when they're looking for a company like yours. 

When people see that your website is appearing high up on search engine results pages (SERPs), they're going to assume that you're an authority in your field – which can help instill enough trust and confidence in potential customers to get them to call your business.

Reason #5:

To Save Money 💰

Every small business needs Google SEO because it can save them a lot of money in the long run. Sure, there may be a bit of an upfront investment required to hire an experienced SEO professional or agency, but the return on that investment will more than pay for itself over time.

And as we all know, time is money! Not only will you save money by getting in front of your target audience organically (meaning you won't have to pay for ads), but you'll also save money by avoiding costly mistakes that could hurt your rankings and visibility in search results. 

Word-of-Mouth Alone Won't Cut it in 2023:

You Need Local SEO As Part of your Marketing Strategy

There's no question about it – every small business needs Google (Local) SEO if they want to succeed online in 2023. By making your Google Profile and website more visible, you can attract more traffic and convert more leads into paying customers, without paying for costly ads that may not even work.

Small businesses have a lot to gain from investing in Google SEO, and it's usually the most affordable way to begin to market your business. For example, at Simpleman Digital Marketing, we have Local SEO packages starting at just $10/day. In today's economy, you can spend more than that at Starbucks. (Is caffeine a business expense?)

If you're not already incorporating SEO into your digital marketing strategy, now is the time to start! Doing so will allow you to get found online by potential customers, build trust and credibility, and save money in the long run. Trust us - your bottom line will thank you!

If you're looking for help with your website and Local SEO, we at Simpleman Digital Marketing would be more than happy to assist. We proudly serve Forsyth county, Gwinnett County, and the Greater Atlanta Region, so we're well-equipped to help local businesses in the area get the visibility they deserve on Google.

Contact us today at https://www.simplemandigitalmarketing.com to learn more about our services or call us at 678-672-4274 to get a free consultation!