Website design is more than just for aesthetic purposes. For small businesses, it is one of the most valuable investments they will ever make. As the first thing potential customers see when searching for products or services, a website serves as the business's storefront in the online world.
Website design can make or break a customer’s experience with your brand. Here are three ways they can impact your small business.
Builds Brand Recognition
Website design is an important marketing tool, which is why it is one of the cornerstones of your branding. Your website must reflect the message you want to convey about your business, mission statement, as well as industry expectations.
Your branding represents that message in the form of colors, fonts, logos, and wording that will represent what your company stands for, and what you give your customers every time they interact with your business.
If you want your small business to reach new heights, creating a positive impression and making people remember it is key. Having a quality website design helps you achieve that by mirroring the same characteristics that define your brand. It won’t be long before they associate your logo or colors with virtues such as excellence, durability, or integrity.
Establishes Credibility and Trust
Stanford University’s study show that customers base their trust in a business on its website's design aspects alone. Even if you do not believe this statistic, it is a known fact that a website filled with pop-up ads, or huge blocks of text does not actually foster trust.
Other web design elements that significantly reduce trust are slow load times, and a bland design that is usually a default template. You can use the powers of a well-made website to provide a good impression on potential customers and cultivate trust from the get-go.
Improves Conversion Rate
The ultimate goal of website design is to convert visitors into customers. With a reliable website design, achieving that goal becomes a lot easier.
The way your website looks and feels determines whether or not the visitor will find it easy to discover what your business has to offer. In turn, it is also easier for them to respond to your call to action – whether clicking a buy button, calling your phone number, or sending you a message via social media.
An organized layout, and good readability, for example, make navigating your website more quickly, and easier. Customers can find the products or services they need a lot faster. It will also be easier for them to get all the information they need before committing to your brand.
After going through such a positive experience, the customers will likely hire your services, or purchase from you more often. Contrast this with a website that looks like it came out of the nineties. The outdated graphics and layout, combined with slow load times and broken links, will make potential customers have second thoughts about browsing the rest of your offers, let alone go to the checkout page.
Conclusion
Though doable, implementing a successful website design, is a huge undertaking. If you do not want to spend all your time, and effort on just this one important aspect of your business, when you have many more to juggle, it is best to hire a digital marketing agency in Cumming, GA like Simpleman Digital Marketing.
The agency you select must understand the importance of a high-quality web design for small businesses and their brand. As a digital marketing firm, they must also be skilled in writing great content, as well as SEO to form a cohesive whole united by the goal of creating more business for you and boosting your company’s reputation.
Like this Article? Please Help Us Get The Word Out & Share it!
You might also like
Simpleman Digital Marketing Blog
